The goal of the Hoki Poké project was simple. Design a brand identity and product SKUs for a bowl shop located in downtown Toronto.

Compared to the purple logo previously featured, which has a more complex design and lacks a youthful and vibrant feel, this rebranding focuses on introducing a fresh orange colour palette that brings a sunny and energetic vibe to the brand.
The new design incorporates natural elements like leaves, fish, and waves, symbolizing the freshness of the ingredients and the Hawaiian tropical charm.

From the logo to the menu and packaging, every detail will be streamlined and aligned with the preferences of a younger audience, delivering not just delicious food but also the natural, healthy, and vibrant spirit of Hawaii.